Social Networks
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New Community Rules
The New Community Rules
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites
abe books
amazon
barnes & noble
The Facebook Era
The Facebook Era
The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality
abe books
amazon
barnes & noble
The Twitter Book
The Twitter Book
This colorful book is a clear, friendly guide with plenty of illustrations to help people get comfortable using Twitter -- and then get the most out of it. The highly-popular Twitter micro-blogging service represents an evolution in Internet participation. With no more than 140 characters per message, users can stay connected to friends and family, meet new people, track news, market their company, and more. But despite its flexibility, Twitter can be difficult to learn. "The Twitter Book" guides readers with simple explanations and examples to help new users understand the service.
abe books
amazon
barnes & noble
Marketing 2.0
Marketing 2.0
Today's buyers want to be engageddifferently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques
abe books
amazon
barnes & noble
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